Tataisoa ke 'maraka, e netefalitsoe ke boleng.
Eketsa katleho ka taolo, khothalletsa ntlafatso ea ntlafatso.
Lisebelisoa tse hokahanyang, ho matlafatsa litšebeletso, le ho ntlafatsa tlholisano ea mantlha ea khoebo.
Ka boleng bo tsitsitseng ho bopa botumo le brand; Ka mokhoa oa maphelo a mahlale le ea sebetsang ho ntlafatsa ts'ebetso mme e lekhalohisisi; Ka monahano oa temoso ho senya mohopolo oa khale, ka mehopolo e mecha ea pōpo e tsoelang pele ho ntšetsa pele ntlafatso ea khoebo; ka papali e felletseng ea lisebelisoa tsa k'hamphani le tšebeliso e atlehang ea lisebelisoa tsa sechaba ho fihlela merero le lipakane tse ngata; Ka ho khotsofatsa bareki ba khotso le batšehadi ba ntlafatsa tšebelisano ea sehlopha, ka hona e theha tlholisano ea rona ea mantlha.
Khoebo ea rona e ikemiselitse ho fihlela litlhoko tsa bareki ba rona bakeng sa thepa ea tšepe e amanang le maoto, 'me e inehetse ho mohiruoa oa machaba oa tšepe.
With innovative ideas, we face the unpredictable market and promote the development of the enterprise through proactive thinking to break through old concepts and continuous creation with new ideas and methods; Ka ho fana ka papali e felletseng lisebelisoa tsa k'hamphani le tšebeliso e atlehang ea lichelete ho fihlela moralo le lipakane tsa khoebo; Ka bareki ba khotsofatsang ke ho khotsofatsa mohopolo oa rona oa tšebeletso ea ts'ebeletso ea ho ntlafatsa sehlopha, ka hona e theha tlholisano ea rona ea mantlha. Re tla etsa sohle se matleng a rona ho sebeletsa sechaba le ho ba le lintho tseo re li finyeletseng hammoho.
Moea
Ts'ebelisano 'moho, ho nchafatsoa le phephetso ea bokamoso.
Rea buisana 'me re sebelisana le moea oa cheseho, ho tšepahala le ho ts'epahala ho seo re se etsang; Re laola kholiseho le sebete sa ho theha, pula-maliboho le ho itšepa; Re kena bokamosong ka lebaka la letsoalo le moea la ho lelekisa, ho amohela le ho hloka tšabo.
Filosofi
Tsamaisa le ho phehella bothaleng!
Ka mohopolo oa "Che, ha ke khone ho nahana, haese feela, re lula re se na maobane 'me re fihlela bophelo ba rona ho bonahatsa boleng ba bophelo; Ka mohopolo oa "ha ho na molemo ka ho fetisisa, e leng betere", re loanela ho ba le molemo mosebetsing oa rona le mosebetsing oa rona ho bapala bomeng ba rona bo sa feleng.
Setaele
Ka potlako, khutšoane, e tobileng le e sebetsang.
Re sebelisa lebelo le potlakileng ka ho fetisisa, nako e khuts'oane, mokhoa o tiileng le o sebetsang oa ho etsa hore o "ka mohla o se ke oa fana ka mosebetsi oa kajeno hosane" le ho ntlafatsa bokhoni ba rona.
Melao
Ho ipapisitsoe ka bokhabane, re tla bonts'a boleng ba rona ka bokhabiso le ts'ebetsong.
Re shebisisa ho hlaolela le ho khothalletsa basebetsi ba rona ka pelo ea moea o ikarabellang, litakatso le bare; ka mesebetsi ea ho boloka matla, ho ntlafatsa boleng le ho ntlafatsa tlholisano ea likhoebo; ka sepheo sa ho qeta mosebetsi o thata.